Professionals in physical activity and public health should optimize application of social media and emerging technologies in media campaigns to promote physical activity. (MM-4)
TACTICS:
Support public health agencies and key stakeholders at all levels to incorporate social media techniques in physical activity promotion programs. (MM-4.1)
Support public health agencies and key stakeholders at all levels to apply emerging technologies (e.g., biometry) in physical activity promotion programs. (MM-4.2)