Large faith-based organizations should identify or develop marketing materials tailored for faith community leaders to enhance their perceptions of the value of physical activity.
TACTICS:
- Identify existing messages and materials that effectively address the beneficial effects of physical activity programs on faith-based organizations’ finances, membership, and member health and spirituality.
- Support the development of messages from all religions and denominations that demonstrate how scripture and religious law can support and encourage engagement in physical activity and other positive health behaviors.
- Develop programs that link physical activity programs to other activities, such as prayer and study groups.
- Support individual faith-based organizations by identifying appropriate marketing lists to help communicate about physical activity and other health programs.
- Encourage faith leaders, including existing ecumenical and cross-faith organizations and committees, to incorporate physical activity and other health messages in their religious and secular communications using religious beliefs or scripture unique to their specific faith doctrine.
