Use existing professional, amateur (Amateur Athletics Union, Olympics), and college (National Collegiate Athletics Association) athletics and sports infrastructures and programs to enhance physical activity opportunities in communities.
TACTICS
- Train athletes and sports management staff to deliver environmental and policy interventions in addition to individual change interventions.
- Use sporting event venues as opportunities for delivering messages and creating opportunities for active participation.
- Use social marketing approaches to change spectator sports culture and use it as a lever to increase physical activity.
- Recruit and train national sports governing associations, including professional, collegiate, amateur, and youth-focused associations, to serve as advocates for physical activity in communities, especially among inactive and low-resource segments of the population.
