Sequence, plan, and provide campaign activities in a prospective, coordinated manner. Support and link campaign messages to community-level programs, policies, and environmental supports.
TACTICS
- Integrate serial mass media efforts into long-term (i.e., 5 to 10 years) planning for physical activity.
- Identify and obtain resources that are sufficient to initiate and maintain these mass media efforts.
- Support mass media efforts with coordinated programming and community and professional action.
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