Develop consistent mass communication messages that promote physical activity, have a clear and standardized “brand,” and are consistent with the most current Physical Activity Guidelines for Americans.
TACTICS
- Involve local, state, and federal public and private organizations across the eight sectors in the Mass Media/Physical Activity Task Force to secure funding for and to develop a highly visible national logo, campaign brand, and physical activity messages.
- Involve local, state, tribal, and federal entities across the eight sectors in developing the messages.
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