Create, maintain, and leverage cross-sector partnerships and coalitions that implement effective strategies to promote physical activity. Partnerships should include representatives from public health; health care; education; parks, recreation, fitness, and sports; transportation, urban design, and community planning; business and industry; volunteer and non-profit organizations; faith communities; mass media; and organizations serving historically underserved and understudied populations.
TACTICS
- Encourage public health professionals to both educate and learn from partners in order to strengthen the effectiveness of the partnership and the efforts of each member.
- Examine successful cross-sector partnerships to identify and incorporate key elements of success.
- Connect with agencies representing persons with disabilities and other populations affected by health disparities. Connect with “non-traditional” partners to increase the reach of interventions and encourage social capital. Engage members of the target audience.
- Provide sustained resources to local, state, and national public health agencies that support physical activity practitioners to act as conveners of multi-sector coalitions and to provide leadership for strategic partnerships.
- Encourage partnerships between local and state health agencies and scientists in academic and private settings to conduct community participatory research to facilitate the dissemination of evidence-based practices to promote physical activity.
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