Increase social marketing efforts to maximize use of recreations programs and facilities and promote co-benefits with environmental and other related approaches.
TACTICS
- Maximize use of current parks, recreation, fitness, and sports facilities (e.g., athletic fields) to increase physical activity opportunities for less active groups (e.g., girls, women, those with mental and/or physical disabilities, and low-income youth) through increased programming, social marketing and transport assistance.
- Collaborate with transportation agencies to monitor and promote the use of trails for recreation and transportation purposes.
- Coordinate facility and program development that encourages appropriate leisure time physical activities (e.g., walking trails) while minimizing environmental impact and reducing reliance on motorized vehicle use.
- Develop partnerships and programs such as “green gyms” that promote physical activity through volunteer environmental stewardship opportunities (e.g., community gardening, ecological restoration).
