Business and Industry

STRATEGY 3
Professional and scientific societies should create and widely disseminate a concise, powerful, and compelling business case for investment in physical activity promotion. (BI-3)

TACTICS:

Ensure the business case addresses the needs of all worksites, especially small and medium size businesses (100 or fewer employees and 101-999 employees, respectively). Ensure that the needs of organized labor, diverse populations, and low-resource populations are addressed. (BI-3.1)

Objective: By 2020, identify and disseminate an inventory of physical activity resources appropriate for SMBs. (BI-3.1.1)

Develop specific approaches to promoting physical activity and reducing prolonged sitting time that are appropriate for large, medium, and small sized businesses as well as worksites with large numbers of lower income workers and workers of diverse racial and ethnic backgrounds. (BI-3.2)

Objective:By 2020, engage companies with large numbers of lower income and racial and ethnic minority workers in promoting physical activity and reducing prolonged sitting time through small grant programs with technical assistance (toolboxes, etc.). (BI-3.2.1)

Encourage businesses to invest in physical activity programming by disseminating documented business case language and approaches. (BI-3.3)

Objective:By 2020, develop and disseminate the business case for physical activity promotion. (BI-3.3.1)

Identify, summarize, and disseminate best practice policies, models, tools, and interventions for physical activity promotion and reduction of prolonged sitting in the workplace. (BI-3.4)

Objective:By 2020, develop and disseminate a physical activity “best practices” guidance framework and document for business and industry. (BI-3.4.1)

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